hi, I’m Elsie.

I’m a strategist that sits at the intersection of brand identity, marketing data, and creative direction.

I am always looking for opportunities to use modern tools to tell human stories and leverage research insights to give meaning to creative. I’m obsessed with finding patterns, pulling threads, and finding the ways in which storytelling and design connects us all.

For me, there’s nothing more exciting than talking to clients, co-workers, and anyone I meet with to scheme new ideas, brainstorm solutions to the world’s problems, and plan how to make crazy ideas come to life. I enjoy the thrill of collaboration and value the unique perspective that every single person brings to the table.

Over the span of my career, I’ve had the pleasure to work across a variety of industries from tech, consumer products, lifestyle brands, and gaming — directly contributing to some of the biggest brands out there.

In my free time, you can find me out on the PNW coast surfing, doing something fun outside, working on a new creative project, or nerding out about a new video game or something new in tech.