hi, I’m Elsie.

I’m a strategist that sits at the intersection of brand identity, marketing data, and creative direction.

I am always looking for opportunities to use modern tools to tell human stories and leverage research insights to give meaning to creative. I’m obsessed with finding patterns, pulling threads, and finding the ways in which storytelling and design connects us all.

Over the span of my career, I’ve had the pleasure to work across a variety of industries from tech, consumer products, lifestyle brands, and gaming — directly contributing to some of the biggest brands out there.

Cursed with the inability to sit still, I have my hands in a lot of projects, all of the time.

Let's Chat Sometime

Things I LOVE TO DO

CREATIVE
STRATEGY

Translating ideas into research-backed briefs, campaign concepts, and innovative creative direction that resonates with targets and captures new audiences.

Market
Analysis

Research that dives into markets across category and audience segmentation to develop unique brand positioning that stands out against competitors and saturated markets.

New Technology integration

Bespoke PR and digital integration strategies that tell unique stories across emerging technologies in AR, Web3, Gaming, and AI.

TEAM
LEADERSHIP

Fostering collaboration across both creative and cross-functional teams to inspire ingenuity and deliver high-impact creative.

Marketing
Development

Turning creative into comprehensive marketing strategies that tap deep understanding of available platforms and develop effective channel-specific marketing.