Wheels of Fortune

Wheels of Fortune (WoF) is the longest-running and largest Skateboarding showcase of Womxn skaters in the world. Every year hundreds of skaters descend on the streets of Seattle to participate in challenges, competitions, and connection with the most diverse group of skaters on the planet.

For its’ 10th year, I was tasked with assisting in the development of the event and leveraging available evo channels for marketing support and brand awareness. The result was a full 360 marketing plan activating across multiple platforms to drive awareness, participation, and investor support.