Skyscanner

Less Is More Campaign     

Travel | e-commerce | 2023

Gypsy Inc
Creative Strategist + Creative Producer
Audience strategy, Overarching marketing campaign, creative toolkit

Presented with an ever-growing list of challenges coming into the 2023 travel season, SkyScanner needed a way to engage audiences to excite them about travel and drive traffic to their platform while introducing them into a new market. This campaign needed to fit into their new brand direction, while clearly showcasing the functionality of their platform.

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