the Greenhouse

The Greenhouse is Born
We developed the concept of the Greenhouse which included pillars of information sharing, in-person activations, online activations, and direct user pathways with plenty of internal and external materials to help users within the community understand their role and where they were headed next. This last resource was especially important as people were understanding their role in this new world. 

The Final Work
This brand was adopted and folded into this client’s brand and ethos — shifting resources from standard developer acquisition to thoughtful engagement that span the length of the outlined roadmap. After delivery and onboarding within their own networks, our team got started on developing the global event series to bring this new brand to the masses.