Made to Be Campaign

After establishing brand guidelines earlier that year, evo needed a campaign that could introduce these new guidelines to their audiences while promoting the release of their new in-house label.

The challenge was to create a campaign that would promote their new direction, while still appealing to their primary audiences and extend out of the category for future activations. This request in many ways, was to create a subbrand for their in-house label that could easily be recognized by customers as the line extended to additional verticals.

I led a creative team through the conceptualization and execution of this work, partnering with the photo team to build shot lists and developing key concepts for designers.