Below you’ll find an overview of a global events series. Details of this work have been removed as this work is still subject to NDA.
Global Events Series
Tech | Blockchain
Catchy Agency
Creative Producer + Content Strategist
2022
After the establishment of Greenhouse subbrand earlier that year, we got to work bringing the pillars of this brand to life with in-person activations throughout the world.
Extending the identity that had been established in their online presence was key to introducing this brand to their budding audiences. However, we needed to make each activation unique to offer a collectible element for NFTs and keep things interesting for those attending multiple events. To solve for this, we developed a unique visual treatment for each of these events depending on the type and location, from there we started the process of extending our brand guidelines into regional identities for each of these events.
The Process
It was important that these events laddered up to the user journey map we had outlined during the brand development phase and fed into the larger ethos of the program overall. To approach this work effectively, we started building a content and marketing strategy that leveraged available partnerships within this network. From affiliated companies, to organizations within the network, our team combed through all available options to determine the who and how of this work. Using all available channels and resources we developed a quick turn 360 strategy to drive engagement with the program and attendance of events.
While we finalized the details of the marketing approach, our team started building unique creative to catalog each event. Due to the ever changing nature of these events and the tight deadline presented to the team, mobility and ease of design were crucial pieces to building out this creative. We built the playbook to these events with data-backed creative that could communicate effectively across cultures.
The Results
In the end we launched six events in the first year of the Greenhouse spanning from several online to in-person events in Austin, Denver, New York, Paris, and Singapore all with the primary KPI aimed at user acquisition. We developed the playbook on running these events that included leveraging creative and marketing to tell an effective story and get the most out of these activations for future storytelling.